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A Straven Institute article · 1 min read · 2026

Voluntary Code of Conduct on advanced generative AI

More from the Institute: The current body of work

Headline: Voluntary Code of Conduct on Advanced Generative AI: Protect Your Organisation from Unexamined AI Decisions

What is happening: The Canadian government has introduced a voluntary code of conduct for advanced generative AI (AGI) in Canada and the UK, aiming to protect organisations from unexamined AI decisions. This move comes as a response to concerns about AGI’s potential impact on healthcare, insurance, and financial services sectors. The code requires developers to adhere to ethical standards when creating and deploying these technologies.

Why it demands action now: Organisations like yours risk being accountable for what your AI systems do and say without proper validation. A false answer can cost a life in the healthcare sector or expose you to liability in the insurance and financial services sectors.

The action: Prudent organisations should take immediate steps, including reviewing existing AI-based processes, assessing potential risks, and implementing measures to mitigate these risks. They must also evaluate their vendors’ capabilities against the code’s standards and ensure that internal teams are equipped to handle AGI systems effectively.

How Straven helps: At Straven & Co, we provide independent validation of AI decisions before they are acted on. Our experts test proposed solutions against clients’ real operations, people, governance obligations, and legal exposure, delivering a plain verdict – proceed, proceed with conditions, or do not. As an unbiased third party, we help organisations like yours ensure that their AI systems meet the required standards and do not compromise their reputation or expose them to liability.

Straven & Co examines AI decisions before they are acted on: stravenandco.com